New Club Policy: Rotary Name and Logo Design and Use

The following policy was accepted by the Board of Directors during their meeting on Wednesday, October 21st, 2020. Please contact Lauren at with any questions. 


Policy on Rotary Name and Logo Design and Use

The Rotary name and logos are part of the Rotary brand and represent every club that takes action to make lasting, positive change in the world. When people see the Rotary name and logos, the hope is that they will immediately recognize them as symbols of an organization that is taking action to make the world a better place. Design and use of said name and logos are regulated by Rotary International in order to ensure consistency in voice and communication, which promote public understanding of who we are.

In order to ensure The Rotary Club of Ann Arbor (RCAA) meets these guidelines set by Rotary International, the Public Image Committee will oversee any and all club use of Rotary logos. All requests for redesign and or use of the Rotary logos (i.e. Masterbrand Signature, Mark of Excellence), the RCAA logo, or any graphic representing Rotary or RCAA by any club entity must be submitted to the Public Image Committee for review prior to any effective change or use of said logos. This includes but is not limited to using Rotary and/or club logos in promotional materials (digital and print flyers, posters, videos, annual reports, ads, banners, shirts, etc.) and official club documents (letterheads, presentations).

More information along with many resources can be found on Rotary International’s Brand Center: