The Main Street Area Association (MSAA) is a not-for-profit organization that focuses on keeping up the vitality of downtown Ann Arbor by hosting events, promoting downtown businesses, and establishing connections within the community.
Ashley Schafer has been Executive Director of the organization since she succeeded Vicki Joling in May of 2024.
Ashley will relate the history and describe the goals of the MSAA before elaborating on her vision for the organization.