Wed. June 16, Club Zoom Meeting: Matthew Grocoff, Principal of The THRIVE Collaborative on "Building Housing for a Sustainable Future"

Matthew Grocoff

Principal, The Thrive Collaborative

Title: Building housing for a sustainable future

Introducer: Dennis Powers


THRIVE Collaborative is an Ann Arbor, MI based real estate development, design, building and consulting firm dedicated to creating the life enhancing communities and cities needed for the 22nd Century.

It uses intellectual rigor combined with expert collaborations to create transformative solutions to meet the UN Sustainable Development Goals by 2030. It’s holistic approach to addressing critical community needs and fostering connectivity uses the framework of the seven performance categories of the Living Building Challenge and the Living Community Challenge: Place, Water, Energy, Health & Happiness, Materials, Equity and Beauty. THRIVE’s work has been featured in seven books on urban planning, net zero energy and sustainable design and building.

Matthew Grocoff, a graduate of the University of Georgia School of Law, is the founder of the THRIVE Collaborative and considered one of the world’s net zero energy building leaders. Green Building Elements magazine called him the “proven Zero Energy Master” and MyFord Magazine one of “Greater Detroit’s most progressive personalities.” With the Biomimicry Institute he’s worked with Ford Motor Company, Procter & Gamble and Bosch to instill cultures of biologically-inspired design and engineering. He was an adviser to the University of Michigan College of Engineering, BLUElab. His 1901-built Ann Arbor home was the world’s first home in a cold climate to achieve Net Zero Energy Certification. Matt is an internationally sought-after Keynote speaker, a frequent source for journalists and a leading advocate on the topic of regenerative systems design and systemic solutions for tackling climate crisis.

If you are not a member of the Rotary Club of Ann Arbor and would like to attend our meetings, please contact Lori Walters at executivediretor@a2Rotary.0rg.